The Nashville-based label is sister company to Platinum Pop Entertainment, which currently manages GRAMMY Award nominated group Superchick as well as new artists Abandon and Mike Mains and the Branches.

Bray, who will act as CEO of Platinum Pop Music, explains “I believe there are still great opportunities to support the talent and commitment of Christian musicians around the world. Although Platinum Pop Music won’t be a traditional label in many ways, we also don’t feel it necessary to reinvent the wheel. We will stay focused on radio artists with unique talent and pure goals, while meeting the consumer via whatever platform the market dictates.”

Platinum Pop Music’s first release will come from critically acclaimed group Newworldson. Bray signed and launched the band during his tenure at Inpop. He comments “I have had many great experiences and successes with Newworldson, and it is always an honor to work with one of CCM’s most gifted and explosive artists. The band’s talent is recognized all over the globe...embraced by listeners, Christian radio, and concert promoters worldwide.”

Newworldson is equally enthusiastic about the new partnership, “Dale has always given us the artistic freedom to be the eclectic group that we truly are,” says Newworldson frontman Joel Parisien. “It’s doubtful our fans and supporters know how essential he is to our team. We couldn’t be more excited about partnering with his new venture.”

The lead single, “Learning to Be the Light,” from Newworldson’s forthcoming project debuted this week with an impressive 38 adds at Christian AC radio. Such a strong initial showing makes “Learning to Be the Light” one of this year's most added singles out-of-the-box. The song follows Newworldson’s 2010 breakthrough hit, “There Is A Way,” which peaked at No. 2 on the Billboard Christian Songs chart.

For more information on Platinum Pop Music, visit: www.platinumpop.com.

About Platinum Pop
Founded by former Inpop Records President and Co-Founder Dale Bray, Platinum Pop Entertainment is a management firm and record label for both contemporary Christian and mainstream music artists. Its management roster includes GRAMMY Award nominated group Superchick as well as new artists Abandon and Mike Mains and the Branches. The company’s newly formed label consists of Canadian band Newworldson. Visit www.platinumpop.com for further information.

About Newworldson
Newworldson comprises Joel Parisien (lead vocals, keys), Mark Rogers (drums), Rich Moore (bass), and Josh Toal (vocals, guitar). The group released its national debut, Salvation Station, in 2007 to critical and commercial acclaim. The album reached No. 26 on the Billboard Heatseekers chart, while voted No. 3 on Christianity Today’s Best Christian Albums of 2008. Additionally, Salvation Station produced a No. 1 music video on the Gospel Music Channel with “Working Man,” and earned Newworldson a guest spot on newsboys’ 2007-2008 “GO” tour. Newworldson’s sophomore self-titled release came out in 2010, generating the group’s first hit single, “There Is A Way.” The band has garnered three JUNO Award nominations for Gospel Album of The Year and seven GMA Canada Covenant Awards including three wins for Roots Album of The Year and one each in the categories of Best New Artist and Group of the Year. For more information on Newworldson, visit www.newworldson.com.

For more info on Newworldson visit the JFH Artists Database.

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